Pure Fitness Training


Pure Fitness Shoreditch, is a private training facility based in the heart of Shoreditch and Hoxton in fashionable East London. In 2015 we were recognised for our ability to turn flab into fit and came Runner Up as one of London’s “Best Fitness Facilities” as voted at the London Lifestyle Awards.


We specialise in a genius approach to health and fitness. We are not about fads we are all about function headed up by celebrity trainer and “Evening Standard Top 10 London Personal Trainer” to get you fit in 2016, Geoff Clement.


Pure Fitness Shoreditch has created a 360 fitness programme that includes all areas to lead a functional healthy lifestyle specialising in stabilising your macronutrient intake pairing that with a bespoke exercise regime of both cardiovascular and strength training.

We believe that in order to make genuine progress with our clients, and for it to be sustainable then we need to be methodical in our approach and understand a little bit about what makes you tick, what your fears/understandings are towards training and nutrition and to build a solid plan together that is going to give you the best results.


Following an initial free consultation with a PurePT specialist, we measure body composition, RMR (resting metabolic rate – the calculation of caloric expenditure daily based on your levels of activity) body fat %, body parts circumference, height/weight, blood pressure and heart rate along with a functional movement analysis. From this a bespoke fitness package is created which will achieve the best goals. Nutrition is monitored and one on one fitness sessions ensure that you keep on track. We also offer online support if gym visits are not viable.


Start from scratch


Decide what you want


Build a perfect plan


Work hard be patient


Grab your award!

  • When they try and tell you the gym is about to close!! **************************************************... https://t.co/mnqvOSlqC6
    2 days ago
  • Tired of paying #gymbox & #fitnessfirst crazy amounts of 💰 in rent? Earn more & pay less when u train at our private studio in east London!
    1 month ago
  • O S S | F I G H T Z O N E | B J J First day on the mat today! A little apprehensive.. But what a blast! Massive... https://t.co/xTTIzIuuwf
    2 months ago
  • O S S | F I G H T Z O N E | B J J First day on the mat today! A little apprehensive.. But what… https://t.co/n29Iu6STCV
    2 months ago
  • A L L | T H E | G E A R When you pretend to be like @thenotoriousmma and start laying into the heavy bag from... https://t.co/rMKi7fcxLU
    2 months ago
  • T R I S E T S 3 exercises performed back to back with less than 10 seconds rest between each… https://t.co/soN7x8yvSg
    3 months ago
  • Wishing it was Summer!! Check out Richard Branson v Barack Obama in a Kitesurfing contest! #sunseasurf... https://t.co/uOjWIKumKQ
    3 months ago
  • I posted a new photo to Facebook https://t.co/8YPvD9pKrc
    3 months ago
  • Y O L O Just finished a Friday roll with sergypt41 one of the @fightzonelondon guys. Not only… https://t.co/3wphFVFz9z
    3 months ago
  • Do you live or work in East London? Want to lose bodyfat and get fit? Get in touch today! With access to the best... https://t.co/MBzKd6bHUf
    3 months ago
  • P U L L | P U S H | P U L L The great man himself Arnold schwarzenegger regularly supersetted… https://t.co/cZYDAZBRF8
    3 months ago
  • C A R D I O | K I N G For all those who love running, there are those that absolutely hate it.… https://t.co/BEz59JAoZs
    3 months ago
  • Friday fun down at the studio with sergypt41 - busy afternoon of training. Started off with… https://t.co/9OfWWiwhtk
    3 months ago

0207 729 3240

contact us today

Unit A, 18 Long Street, London, E2 8HQ

visit us

06:00 AM - 22:00 PM

we are open



I have recently joined Pure Fitness Shoreditch and am thoroughly enjoying the range of tailored workouts that take on board a lower back injury that I have acquired from triathlon training. Geoff has worked with my Physio to incorporate lower impact cardio and strengthening exercises and each week I am feeling leaner and stronger - plus more motivated to go to the gym as it is 10 minutes away from my job in the city. *Resuts may vary from person to person depending on effort put into program.

Fay Djemil - Consultant

As a 51 year old keeping fit and looking good is more important to me than ever. I have worked with Geoff for a few years and he keeps me motivated and engaged through both cardio and weight programmes and now we are looking at ensuring a full nutrition programme. I struggle with balancing time and Geoff ensures that training meets my needs within a very busy schedule. I would strongly recommend Geoff. *Resuts may vary from person to person depending on effort put into program

Stephen Whitehead CEO

Pure Fitness Shoreditch... PURE RESULTS! The perfect introduction to working out with a personal trainer. Geoff listened to what I wanted to achieve and designed a programme of cardio and strength training that helped me lose 12 kgs in 6 months. Would recommend to anyone looking to get into shape! *Resuts may vary from person to person depending on effort put into program

Andrew Bottonley

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