Join The Team


At Pure Fitness Shoreditch, we are always looking to recruit experienced and highly skilled individuals who don’t just have the knowledge but importantly the passion for fitness!


The Pure Fitness Shoreditch team extend beyond personal training and include sports masseurs, Physio’s and recently our very own Dietician.


All individuals who join the team have a breadth of knowledge and qualifications extending beyond the standard Level 3 and ideally request that all applicants have a similar background.

The studio itself is an 1850 sqft space with very high ceilings and a great vibe to it. Think NYC but in Shoreditch! We don’t rely on one size fits all machines like you would find in mainstream gyms, but we like to focus on free movement using Olympic bars (we have two lifting platforms), free weights, resistance bands and cable machines.


If you have an existing client base then this is the perfect PT studio for you. Fantastic rates, warm friendly environment and transportation links to the City and Canary Wharf and other parts of East London. As you can see we are ideally placed for you to grow your business.

  • 3x Olympic Lifting Platforms
  • 1x Cage
  • 1x Hammer Strength Power Rack
  • 1x Half Squat Rack
  • 5x 20kg Olympic Barbells
  • 1x 15kg Olympic Barbell
  • Rubber Coated Dumbbells 2-35kgs
  • Kettle Bells 4-40kg
  • Olympic Bumper Plates 450kgs
  • Weight Plates 400kgs
  • 90kg Standing Calf Raise Machine
  • 45 Degree Plate Loaded Legpress
  • Olympic Rings
  • TRX Rig with 4 Suspension Training straps
  • Gorilla Wall Mounted Chin Up Bar
  • 5-30kg Power Bags
  • Dips Station
  • Concept II Rower
  • Instyle M10 Spin Bike
  • Treadmill
  • Agility Ladder
  • Boxing/Kickboxing Standing bag
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0207 729 3240

contact us today

Unit A, 18 Long Street, London, E2 8HQ

visit us

06:00 AM - 22:00 PM

we are open



I have recently joined Pure Fitness Shoreditch and am thoroughly enjoying the range of tailored workouts that take on board a lower back injury that I have acquired from triathlon training. Geoff has worked with my Physio to incorporate lower impact cardio and strengthening exercises and each week I am feeling leaner and stronger - plus more motivated to go to the gym as it is 10 minutes away from my job in the city. *Resuts may vary from person to person depending on effort put into program.

Fay Djemil - Consultant

As a 51 year old keeping fit and looking good is more important to me than ever. I have worked with Geoff for a few years and he keeps me motivated and engaged through both cardio and weight programmes and now we are looking at ensuring a full nutrition programme. I struggle with balancing time and Geoff ensures that training meets my needs within a very busy schedule. I would strongly recommend Geoff. *Resuts may vary from person to person depending on effort put into program

Stephen Whitehead CEO

Pure Fitness Shoreditch... PURE RESULTS! The perfect introduction to working out with a personal trainer. Geoff listened to what I wanted to achieve and designed a programme of cardio and strength training that helped me lose 12 kgs in 6 months. Would recommend to anyone looking to get into shape! *Resuts may vary from person to person depending on effort put into program

Andrew Bottonley

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