Welcome to Pure Fitness Food, East London’s answer to tailor made food designed to complement your training routine and for those with hectic lifestyles who struggle to prepare their own meals throughout the day.

At Pure Fitness Shoreditch we believe that everybody is an individual inside and out, which is why we don’t subscribe to the ‘one size fits all’ approach to nutrition.

Pure Fitness Food is a bespoke service, assisted by Registered Dietitian Michael Dolan of Life-Health Dietetics in association with local celebrity chef Mehmet Korkmaz prepared in his trendy Shoreditch establishment, Long White Cloud. The food is macronutrient specific and fulfills all of your nutritional requirements to keep you on track whilst delivering simple yet fabulously tasty and exquisitely presented food!

We have wanted to offer this service for some time, and it’s with great pleasure that we have commenced our collaboration with Mehmet and his expert team in providing Londoners with THE go to food that will save your time, money and waistline!

No more expensive takeaways, over zealous helpings cooked at home or out of date food left to rot in the fridge. We supply ethically sourced, locally produced food that is cooked fresh onsite and delivered that very day.
Our packaging is also free from plastics and where possible is either recycled or is recyclable to do our bit for the environment.

We provide delicious food for individual’s, groups and even corporate clients looking to keep their team on top of their game! If you would like to discuss Pure Fitness Food with us, we would love to hear from you. Please email us on our contact page or directly at food@purefitnessshoreditch.com and we will call you back. *Please note that Pure Fitness Food doesnt gurantee results and is dependant on the individual, training and commitment. As such results may vary.

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0207 729 3240

contact us today

Unit A, 18 Long Street, London, E2 8HQ

visit us

06:00 AM - 22:00 PM

we are open



I have recently joined Pure Fitness Shoreditch and am thoroughly enjoying the range of tailored workouts that take on board a lower back injury that I have acquired from triathlon training. Geoff has worked with my Physio to incorporate lower impact cardio and strengthening exercises and each week I am feeling leaner and stronger - plus more motivated to go to the gym as it is 10 minutes away from my job in the city. *Resuts may vary from person to person depending on effort put into program.

Fay Djemil - Consultant

As a 51 year old keeping fit and looking good is more important to me than ever. I have worked with Geoff for a few years and he keeps me motivated and engaged through both cardio and weight programmes and now we are looking at ensuring a full nutrition programme. I struggle with balancing time and Geoff ensures that training meets my needs within a very busy schedule. I would strongly recommend Geoff. *Resuts may vary from person to person depending on effort put into program

Stephen Whitehead CEO

Pure Fitness Shoreditch... PURE RESULTS! The perfect introduction to working out with a personal trainer. Geoff listened to what I wanted to achieve and designed a programme of cardio and strength training that helped me lose 12 kgs in 6 months. Would recommend to anyone looking to get into shape! *Resuts may vary from person to person depending on effort put into program

Andrew Bottonley

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