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Well it’s been a crazy time since we opened in January 2014. We’ve grown as a studio, not just in members of the team or adding new pieces of equipment but we like to think our reputation has been enhanced over this period too. We consider ourselves as one of the best Personal Training studios in London.

For the second year running, we have been shortlisted in the London Lifestyle Awards in the category of Best Fitness Facility. This year is the first year of the #LLA300 – London Lifestyle Awards top 300 business. We are up against some of the industry’s most respected fitness facilities and as such are extremely proud to be in the mix! You can vote for us at

New to Pure Fitness Shoreditch is the announcement and launch of Pure Fitness Food. As Personal Trainers we are acutely aware that to yield the most out of our training, what the client does nutritionally outside will impact fatloss, lean tissue growth and any performance increase. There are companies that currently provide a similar offering but we have been frustrated with incorrect macro levels, quality of food and general levels of service. With that in mind, we wanted to be able to offer clients and people out side of the studio, 100% bespoke food to them. We help take the element of guess work in meal preparation and will hand back time to concentrate on other areas of their lives.

The food that we provide is locally sourced, either of an organic or free range nature and is cooked fresh on the day and is designed to be eaten that day for maximum taste and palatability. Packaging was also an important element to us and all food is within recycled card.

Feel free to check out our Instagram page ( to see some more images..

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0207 729 3240

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Unit A, 18 Long Street, London, E2 8HQ

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I have recently joined Pure Fitness Shoreditch and am thoroughly enjoying the range of tailored workouts that take on board a lower back injury that I have acquired from triathlon training. Geoff has worked with my Physio to incorporate lower impact cardio and strengthening exercises and each week I am feeling leaner and stronger - plus more motivated to go to the gym as it is 10 minutes away from my job in the city. *Resuts may vary from person to person depending on effort put into program.

Fay Djemil - Consultant

As a 51 year old keeping fit and looking good is more important to me than ever. I have worked with Geoff for a few years and he keeps me motivated and engaged through both cardio and weight programmes and now we are looking at ensuring a full nutrition programme. I struggle with balancing time and Geoff ensures that training meets my needs within a very busy schedule. I would strongly recommend Geoff. *Resuts may vary from person to person depending on effort put into program

Stephen Whitehead CEO

Pure Fitness Shoreditch... PURE RESULTS! The perfect introduction to working out with a personal trainer. Geoff listened to what I wanted to achieve and designed a programme of cardio and strength training that helped me lose 12 kgs in 6 months. Would recommend to anyone looking to get into shape! *Resuts may vary from person to person depending on effort put into program

Andrew Bottonley

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